Eye of Design Magazine

Today’s lecture opened my eyes to ISSUU that displays work in a magazine like layout. I explored the Eye of Design Magazine as suggested.

The one issue of the magazine that I discovered had such a vast coverage of graphics, with a sharp finish and bold tone of voice. It has a strong visual identity with bold type, graphics and illustrations filling the full-bleed pages.

There isn’t a continuous layout or structure with every page being unique and just as vibrant as the next. However there is a consistent use of the bold overlapping type font and also a contrasting combination of colours is used throughout – orange and purple. When I arranged some of the pages next to one another, I noticed that curves are used on each page, maybe to create a sense of harmony, balancing out the use of juxtaposing colour palette. The curves may also be used to as they are easier on the eye that sharp corners and therefore do not detract from the page focus.

I did not notice that repeated lines were used on most pages whether these be straight or curved. This repetition may be another device that is used to draw the reader into the page, almost having a hypnotic effect.

This magazine would be great to use inspiration for graphic and type and how the two can work together seamlessly to create an eye-catching feature on each page. None of the pages feel like unnecessary add-ons as in some magazines, they all have a sense of purpose and authority to stand alone. This is something we are aiming to achieve in our zine, making sure that every page has a purpose and aids the narrative.

To move forward, I am going to explore what other magazines I can find on ISSUU to see if any will inspire layout, type or imagery choices in our zine. Although I was unable to view the whole magazine without paying, the site is great to gain accesses to different publications and creative work.



Author: Rachel Fox

Hello I am a second year Fashion Communication and Promotion student who is a creative and self-motivated individual with a strong interest in visual content creation. I am always seeking opportunities to broaden my skills and experiences within the dynamic creative industries; this being evident within my blog and online portfolio. With experience of both working and studying within the fast-passed sector, I have practical industry-level awareness that I apply to every assigned brief as well as personal endeavour. My work spans a variety of topics including Fashion, Lifestyle, Travel, Food and issues surrounding Societal and Environmental affairs. I am able to produce a range of innovative, forward-thinking outcomes that are tailored to the chosen target consumer. Being driven, ambitious and organised, I strive to share my enthusiasm for the world of visual communication.

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