Elementum Magazine

This month’s Stack magazine is a complete juxtaposition to the previous loud and often chaotic prints from previous months. This one is a publication that I probably would have picked off a shelf myself – it has a slower pace to it and a clean composition with nothing to distract from the copy or imagery.

Although this magazine doesn’t have the same playful aesthetic as others or occupy a similar cultural space, this one is more idiosyncratic. It fills its pages with stories about nature and the environment. I think the fact that it is isn’t particularly political or spiritual works well as it provides the audience with a sense of escapism to the stark headlines surrounding this issue/topic.

I enjoyed reading some of the longer articles as they were often poetic and had a quiet and soft tone of voice, revealing what it means to love in a particular time and place.

The overall publication reminds me of an English countryside, embracing the timeless nature and British identity. The negative space around the page elements infers the open land that surrounds us and the idealistic view of the outdoors which has a calming effect.

Some of the pages have no imagery to support them; however the spreads are balanced by subtle illustration which is something that I hope to take forward into third year. The drawings, although simple, really help to visualise the text and summarise the key discussion points. They are beautifully embedded which also adds to the flow of the publication. I intend to use this magazine, alongside a couple of others that I purchased recently to use as templates for layout in my final visual report.

Each chapter heading has a dedicated block-colour page. This colour palette is continued throughout the section and reflected in the illustrations / photographs that, within a particular chapter, all have the same artistic style. The different styles of art create a subtle divide between the chapters.



Author: Rachel Fox

Hello I am a second year Fashion Communication and Promotion student who is a creative and self-motivated individual with a strong interest in visual content creation. I am always seeking opportunities to broaden my skills and experiences within the dynamic creative industries; this being evident within my blog and online portfolio. With experience of both working and studying within the fast-passed sector, I have practical industry-level awareness that I apply to every assigned brief as well as personal endeavour. My work spans a variety of topics including Fashion, Lifestyle, Travel, Food and issues surrounding Societal and Environmental affairs. I am able to produce a range of innovative, forward-thinking outcomes that are tailored to the chosen target consumer. Being driven, ambitious and organised, I strive to share my enthusiasm for the world of visual communication.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: