Graduate Fashion Week 2019

This was my second year attending the London Graduate Fashion Week. It was as amazing as last year to see the creative and fashion celebration of students and graduates all under one roof.

I have been to a few different events at this venue and it always amazes me how much they fit into the space. Although there is a great number of stands and displays, it is evident that the best work from the top students at each institution are selected.

What my mum and I enjoyed the most last year and this, was attending one of the catwalk shows which included collections from a range of universities. I always love seeing the designer’s personality being displayed through the garments and the range of design on show. Some were subtle and elegant and others were maximal, loud and experimental. Although the latter would be something that I would shy away from, these are the ones that I remember. It was great to see the extent to which the students were not afraid to take risks and push their creativity. There was one designer in particular that used texture to its fullest potential, especially with regard to the structural details within her honeycomb dress, creating 3D form and shape in delicate fabrics.

The most useful part of the event for me was looking at the other communication, promotion and marketing work produced from students at different universities. The stands displayed imagination and endless possibilities, giving me the chance to observe visual reports and self-promotion material. I enjoyed looking through portfolios and photographing my favourite layouts and ideas for future inspiration to take into year 3. There was a vast range of themes and topics, largely based on current societal issues. This reinforced the amount of scope possible when it comes to Level Three, with the importance of pursuing a topic that is personal and interesting to the individual – it is this that shines through the work. I was also impressed with the theme in some students’ work being carried through in to a range of promotional goods.

I found it an overwhelming, yet exciting environment to learn from other students and gain inspiration and insights but it has really motivated me to explore possibilities and think outside the box.

I have since contacted two girls whose work caught my attention; one focused on ‘normality,’ exploring imperfections, and the other created characters to represent four themes around mental health. I would find it valuable to gain insight into their projects seeing that they are focused on similar topics that I hope to explore.



Author: Rachel Fox

Hello I am a second year Fashion Communication and Promotion student who is a creative and self-motivated individual with a strong interest in visual content creation. I am always seeking opportunities to broaden my skills and experiences within the dynamic creative industries; this being evident within my blog and online portfolio. With experience of both working and studying within the fast-passed sector, I have practical industry-level awareness that I apply to every assigned brief as well as personal endeavour. My work spans a variety of topics including Fashion, Lifestyle, Travel, Food and issues surrounding Societal and Environmental affairs. I am able to produce a range of innovative, forward-thinking outcomes that are tailored to the chosen target consumer. Being driven, ambitious and organised, I strive to share my enthusiasm for the world of visual communication.

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