FCP Degree Show 2018

The NTU Degree shows for the school of Art & Design are currently on display around the university campus. From Graphics to Interior and Spacial Design, the shows encompass the many aspects of the school. Earlier this week, I attended the degree summer show for my course, Fashion Communication and Promotion. This consisted of 120…

Graduate Fashion Week 2018

Today I attended Graduate Fashion Week held at the Truman Brewery in London. This occasion is the world’s leading event celebrating the creativity of students and graduates within fashion. The space was much greater than I thought, displaying what’s next in Fashion! It presents 60 universities that all have exciting and unique stands showcasing students’…

Fragrance Photoshoot Reflection

As part of my current module, we had the opportunity to undertake a photoshoot to form our outcomes for our fragrance brand that we created as a team. Our photoshoot was in a studio based environment with a professional photographer. The idea for our shoot was to create the appearance of an immersive experience; transporting…

Art of Communication

Today, I had a lecture from Michelle Hoines-White who works in the brand development industry, including branding, marketing, communication strategies. She is an experienced Creative Director, who worked for Boots for many years and founded her own successful makeup brand. Her line in Boots was the fasted selling for four years and she went on…

All Things Visual

I can currently working on my course to develop an aesthetic of a brand to promote a visual awareness. Communication requires a language and to master this, you need to be literate – visual literacy. Visual literacy – ‘It’s purposes are the same as those that motivated the development of written language to construct a…

Magic & Art Intertwined

“I believe that magic is art and that art, whether it be writing, music, sculpture, or any other form is literally magic.  Art is, like magic, the science of manipulating symbols, words, or images, to achieve changes in consciousness.” – Alan Moore I have recently discovered that the ‘real world’ and the ‘world of ideas’…

Same Brand Different Storytelling

Storytelling is essential to connect and engage with a target audience. Some stories resonate with me and others I just don’t understand; sometimes I can’t even infer a message or a possible meaning. However, this is all just personal opinion; what I may love, you or the next person could detest or not agree with….

Abstract: The Art of Design

I recently watched one of a season of shows on the art and science of design with some of the world’s greatest designers. Season 1: Ep. 6 of the Netflix documentary showed the story and work of Paula Scher, a well-established and highly regarded graphic designer who is known as the goddess of graphic design….

Brand World + Collaboration

A successful brand is the desired perception in the mind of the consumer. When considering a brand, it is important to think about the what, how and feeling. For my current project, my ‘what’ is scent, my ‘how’ is communication and the feeling we are trying to portray through our brand is a healthy, positive…

Consumption and Consumer Culture

Consumers have changed within the marketing field over the years. The Consumer Decision Making Model is a traditional and rational method of understanding the consumer, however this is now changing and becoming less rigid because there are so many other influences that affect consumer behaviour. The Consumption and Consumer Culture model consists of five distinct…