Photography and product positioning to capture the chocolate shop’s directly sourced quality ingredients and recyclable packaging. The composition mirrors the artisan craft of the brand aesthetic and delivers an indulgent outcome, perfect for the Instagram page and website product descriptions.
PHOTOGRAPHY
COMPOSITION
EDITING
A two-week client brief challenge to rebrand and launch a new independent local business. Project managing the design elements ensured synergy across all outcomes and store layout. The ‘Directly Sourced’ narrative was visually portrayed through the packaging, point of sale, taste cards, Instagram posts, photography for the website store etc.
BRANDING
LOGO DESIGN
PACKAGING
Display Boards – Before and After Designs
Final Presentation
A visual representation of my creativity and desire to constantly evolve. The business card with inserts of hand-painted work, as well as mono-printed elements, infers my attention to detail and drive, taking a proactive approach to self-development.
COMPOSITION
BRANDING
Mood-boards
Visual Identity
Logo Design
Geometric Shapes
Paint Experiments
Mono-printing
Portraiture to visually describe the individual, paying close attention to the subject’s features in order to capture their personality and character.
FINE ART
PORTRAITURE
PAINT
Mental health battles can be hard to articulate with only half of these sufferers actively seeking help, leaving individuals feeling isolated. This zine, along with the accompanying Skinnydip enamel pin, aim to reassure those struggling that they are not alone, offering tips and most importantly, a sense of optimism.
ILLUSTRATION
EDITORIAL
This zine, inspired by TSPTR, strives to normalise the conversation around periods, and end the associated stigma. The aim is to connect to a younger female consumer; 1 in 10 in the UK still experience period poverty.
CONTENT
EDITORIAL
Bold graphics to engage TSPTR’s younger female consumer as well as raising awareness of the existence of period poverty. The brand zine illustrations visually present stark facts in a comprehensive form in order to evoke discussion around the taboo subject.
CONTENT
DESIGN
ILLUSTRATION
A re-branding of Lusia’s Vegan Chocolates. The hand-crafted design remains, but with an added professionalism, perfect for the new e-commerce store. The intricate design represents the master skill of bean-to-bar chocolate making.
BRANDING
PACKAGING
ILLUSTRATION
Chocolate Bar Packaging Designs
A visual representation of the flavour notes in the truffle selection at Luisa’s Vegan Chocolates which aims to educate the consumer, allowing them to continue the personal in-store experience at home.
BRANDING
LAYOUT
CONSUMER EXPERIENCE
Taste Note Cards
The misconception that acne only affects teenagers drives greater judgement and stigmatisation around adults living with acne and/or resulting scarring.
VISUAL INSPIRATION
COMPOSITION
ILLUSTRATION
Infographic
Response to primary research.
Consumer Profile
Media Illustration
A collaborative zine to demonstrate the diversity and experience at the university Brackenhurst campus. The naïve colourfulness and unpredictable nature of the Risograph print combines the free-writes and sketches, creating a tactile artefact in response to visual stimuli around the campus.
DIY
SKETCH
Risograph Printed Pages
Initial Photographs at Brackenhurst
Initial Sketches at Brackenhurst
The Printing Process
A Skinnydip enamel pin redesign, repositioning the brand as one that understands their consumers’ day-to-day battles. The badge acknowledges that it is okay not to feel 100% all of the time, allowing each consumer to gain unspoken support from others as well as injecting a sense of community and reassurance.
BRANDING
PACKAGING
PRODUCT
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