PRODUCT FLAT-LAYS

Photography and product positioning to capture the chocolate shop’s directly sourced quality ingredients and recyclable packaging. The composition mirrors the artisan craft of the brand aesthetic and delivers an indulgent outcome, perfect for the Instagram page and website product descriptions.

PHOTOGRAPHY

COMPOSITION

EDITING


Raspberry Hearts
Cacao Shells
70% Dark Chocolate Bar
Dark Chocolate Hearts
Cacao Shell Tea
Vegan White Chocolate Bar


GRADS4NOTTM

A two-week client brief challenge to rebrand and launch a new independent local business. Project managing the design elements ensured synergy across all outcomes and store layout. The ‘Directly Sourced’ narrative was visually portrayed through the packaging, point of sale, taste cards, Instagram posts, photography for the website store etc.  

BRANDING

LOGO DESIGN

PACKAGING

Cacao Shell Tea
Business Card Design
Gold Award Poster
Tote Bag Design
Concertina Leaflet
Chocolate Menu and Process Poster
Store Sign
Gift Box
Brand Sticker

The Process

Logo Design for Products
Cacao Bean Arrow

Display Boards – Before and After Designs

Final Presentation

PERSONAL GROWTH

A visual representation of my creativity and desire to constantly evolve. The business card with inserts of hand-painted work, as well as mono-printed elements, infers my attention to detail and drive, taking a proactive approach to self-development. 

PRINT  

COMPOSITION

BRANDING

Business card front and back
Business card stack
Front design
Back design

Development

Mood-boards

Visual Identity

Logo Design

Geometric Shapes

London Architecture
Geometry Around London

Paint Experiments

Mono-printing

OUT OF THE BLUES

Mental health battles can be hard to articulate with only half of these sufferers actively seeking help, leaving individuals feeling isolated. This zine, along with the accompanying Skinnydip enamel pin, aim to reassure those struggling that they are not alone, offering tips and most importantly, a sense of optimism.  

ILLUSTRATION

EDITORIAL

PRINT

Zine Front Cover
Personal Progress
Note To Self…
Individual Advice
What’s On Your Mind?
Progress Steps
Interactive Pages
Simple Steps To Implement
Zine Back Cover
Links to support, charities and further reader
The ‘Out of the Blues’ campaign gif

PERIOD.

This zine, inspired by TSPTR, strives to normalise the conversation around periods, and end the associated stigma. The aim is to connect to a younger female consumer; 1 in 10 in the UK still experience period poverty.

CONTENT

EDITORIAL

PRINT

Nottingham Contemporary Zine Library
Zine Sold at Wolf and Gypsy Vintage with Charity Tees
Zine Front Cover
Peanuts Character Illustrations

‘STAMP ON’ PERIOD POVERTY

Bold graphics to engage TSPTR’s younger female consumer as well as raising awareness of the existence of period poverty. The brand zine illustrations visually present stark facts in a comprehensive form in order to evoke discussion around the taboo subject.

CONTENT

DESIGN

ILLUSTRATION

Tampon Repeat Pattern
Squeezing Money
Periods Are Not A Luxury
Percentage Affected
Pink Protest £10 Note

ARTISAN PACKAGING

A re-branding of Lusia’s Vegan Chocolates. The hand-crafted design remains, but with an added professionalism, perfect for the new e-commerce store. The intricate design represents the master skill of bean-to-bar chocolate making.

BRANDING

PACKAGING

ILLUSTRATION

Packaging Mock-up
Packaging Re-design
Reverse-side Packaging

Chocolate Bar Packaging Designs

THE WHEEL OF FLAVOUR

A visual representation of the flavour notes in the truffle selection at Luisa’s Vegan Chocolates which aims to educate the consumer, allowing them to continue the personal in-store experience at home.

BRANDING

LAYOUT

CONSUMER EXPERIENCE

Taste Profile Wheel

Taste Note Cards

SKIN DYSMORPHIA

The misconception that acne only affects teenagers drives greater judgement and stigmatisation around adults living with acne and/or resulting scarring.

VISUAL INSPIRATION

COMPOSITION 

ILLUSTRATION

Visual Inspiration

Infographic

Response to primary research.

Consumer Profile

Media Illustration