A two-week client brief challenge to rebrand and launch a new independent local business. Project managing the design elements ensured synergy across all outcomes and store layout. The ‘Directly Sourced’ narrative was visually portrayed through the packaging, point of sale, taste cards, Instagram posts, photography for the website store etc.  




Cacao Shell Tea
Business Card Design
Gold Award Poster
Tote Bag Design
Concertina Leaflet
Chocolate Menu and Process Poster
Store Sign
Gift Box
Brand Sticker

The Process

Logo Design for Products
Cacao Bean Arrow

Display Boards – Before and After Designs

Final Presentation


Author: Rachel Fox

Hello I am a second year Fashion Communication and Promotion student who is a creative and self-motivated individual with a strong interest in visual content creation. I am always seeking opportunities to broaden my skills and experiences within the dynamic creative industries; this being evident within my blog and online portfolio. With experience of both working and studying within the fast-passed sector, I have practical industry-level awareness that I apply to every assigned brief as well as personal endeavour. My work spans a variety of topics including Fashion, Lifestyle, Travel, Food and issues surrounding Societal and Environmental affairs. I am able to produce a range of innovative, forward-thinking outcomes that are tailored to the chosen target consumer. Being driven, ambitious and organised, I strive to share my enthusiasm for the world of visual communication.

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