PINNED PROGRESSION

A Skinnydip enamel pin redesign, repositioning the brand as one that understands their consumers’ day-to-day battles. The badge acknowledges that it is okay not to feel 100% all of the time, allowing each consumer to gain unspoken support from others as well as injecting a sense of community and reassurance.

BRANDING

PACKAGING

PRODUCT

Badge Design
The crescent moon represents that no one is 100% all of the time. The light blue is a mentally calming and soothing colour.
Enamel Pin Outcome
Badge Packaging Design
Badge Mock-up

Author: Rachel Fox

Hello I am a second year Fashion Communication and Promotion student who is a creative and self-motivated individual with a strong interest in visual content creation. I am always seeking opportunities to broaden my skills and experiences within the dynamic creative industries; this being evident within my blog and online portfolio. With experience of both working and studying within the fast-passed sector, I have practical industry-level awareness that I apply to every assigned brief as well as personal endeavour. My work spans a variety of topics including Fashion, Lifestyle, Travel, Food and issues surrounding Societal and Environmental affairs. I am able to produce a range of innovative, forward-thinking outcomes that are tailored to the chosen target consumer. Being driven, ambitious and organised, I strive to share my enthusiasm for the world of visual communication.

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