New York – Day 1

Tuesday 9th January 2017

On our first morning of our New York trip, myself and my two friends who I was sharing a room with headed to the Fashion Institute of Technology. FIT is an internationally recognised college for design, fashion, art, communications, and business. We signed up for a fragrance talk and a lab tour. A tutor at the collage, Virginia, gave the talk which was very engaging as she let us smell all of the scents, notes and branded perfumes that she was talking about in the presentation. She also gave us industry facts and figures and spoke about the latest perfume trends, including unisex fragrances and the extension of scents on the skin: increasing the duration throughout the day. I enjoyed listening about all of the different groups of fragrance, such as Floral, Oriental, Woods, Fresh. I will do a whole blog post dedicated to this talk if you are interested in hearing what I discovered and learnt.

After the talk, we were all quite hungry and one of my friends recommended Chelsea Market as a main lunch location. Chelsea Market is an indoor market with shops, cafes and restaurants everywhere you look. There really is so much choice of food! It is essentially a massive food hall. It is a block long and a block wide and is situated in the Meatpacking District. The market has over thirty-five vendors with everything from soup to nuts, wine to coffee, cheese to cheesecake. I have done a whole separate post on what I ate in New York so check that out to find out, but before we left, my two friends stopped off at the crepes stand to pick up a sweet treat. They each had a Nutella filled sweet crepe with different fruit and toppings inside. They were very happy with their purchases.

One of my friends has a love for all things candles, body sprays and fragrant body washes and lotions. Therefore we walked to find Bath & Body Works. The store is possibly America’s favourite for body, hand and home. The store was very bright and also fairly busy. There were so many scents lined up on the walls and on the tables; I found it quite hard to decide what to look at. Having said this, I can see why some people love the store; they create the scents that make people smile. There wasn’t enough choice for my friend in this store so we headed on another hike in search of a larger flagship store. This store had hundreds of products including fragrant body care and 3-wick candles. Eventually my friend ended up buying NINE mini hand sanitisers!

After our trek to the second Bath & Body works, we ended up opposite Grand Central Station so we decided to pop in to have a look at the stunning architecture inside. I hadn’t been to this destination when I went to New York with my family a couple of years ago and was smaller than I expected, but beautiful. We headed up to the Apple store, up the large stone steps, in attempt to get a better view of the whole building. We took some photographs at the top and looked at the view for a couple of minutes. The chandelier was stunning and was the main focal point for me; the larger arched windows were also very eye catching.

By the time we got out of the station, it had become dark. We decided to have a slow walk back to Fifth Avenue to have a look at Bergdorf Goodman. However, it took us longer to get to the store as on the way we were almost stopping at each designer store window to have a look at and photograph their window displays and visual merchandising. Each was as extravagant and beautiful as the next! My favourite was the Coach store; in the windows, passersby can see a revolving clothing rail with clothes spinning round, each taking it in turns to be at the front of the window and in full view.

When we finally got to Bergdorf Goodman, it was just over an hour before closing time. We were in there for all that time just staring in awe at all of the magnificent displays and pieces on sale. I have wanted to go to the store ever since watching Scatter My Ashes at Bergdorf’s last year. The store is a New York landmark since 1901 and represents the global pinnacle of style, service and modern luxury. The store showcases leading and emerging designers. The interior was equally as beautiful; however we only made it up to level three out of nine. This is just the women’s store; we didn’t even get to the men’s. If we had more time, we definitely would have wanted to look at the bridal suit as no doubt this would have been a stunning sight!



Author: Rachel Fox

Hello I am a second year Fashion Communication and Promotion student who is a creative and self-motivated individual with a strong interest in visual content creation. I am always seeking opportunities to broaden my skills and experiences within the dynamic creative industries; this being evident within my blog and online portfolio. With experience of both working and studying within the fast-passed sector, I have practical industry-level awareness that I apply to every assigned brief as well as personal endeavour. My work spans a variety of topics including Fashion, Lifestyle, Travel, Food and issues surrounding Societal and Environmental affairs. I am able to produce a range of innovative, forward-thinking outcomes that are tailored to the chosen target consumer. Being driven, ambitious and organised, I strive to share my enthusiasm for the world of visual communication.

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