COCOONED IN COMFORT

The magnification of the spheres showcases the ‘new-in’ and ‘best- seller’ quality fabrics. The window display creates a sensory experience that stimulates ASMR responses, luring the consumer into the store to explore the materials further on the oversized beanbags.

VM

SPACE

RETAIL

& Other Stories Window Display
Window Display Sketch
Oxford Street Store Floor Plan
In-store Interaction with Beanbags

Author: Rachel Fox

Hello I am a second year Fashion Communication and Promotion student who is a creative and self-motivated individual with a strong interest in visual content creation. I am always seeking opportunities to broaden my skills and experiences within the dynamic creative industries; this being evident within my blog and online portfolio. With experience of both working and studying within the fast-passed sector, I have practical industry-level awareness that I apply to every assigned brief as well as personal endeavour. My work spans a variety of topics including Fashion, Lifestyle, Travel, Food and issues surrounding Societal and Environmental affairs. I am able to produce a range of innovative, forward-thinking outcomes that are tailored to the chosen target consumer. Being driven, ambitious and organised, I strive to share my enthusiasm for the world of visual communication.

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